Bespoke Marketing

Truly extraordinary residences require a specialized approach. The bespoke marketing services offered by Kate Carcone and her dedicated staff elevate property marketing to new levels through meticulous execution, comprehensive implementation, personalised attention, and intricate application.

The bespoke marketing program includes the crafting of persuasive placements for prominent publications, as well as market-leading exquisite marketing materials, brochures, web placements, virtual tours, video and podcasts, microsites, and targeted polished press initiatives on local, national, and international levels.

Committed to consistently crafting the best-in-class innovative marketing programs. Kate offers her clients a level of marketing service unsurpassed in the industry.

Past Experience Matters - What Kate Brings to the Table

Before entering real estate Kate worked in the fast paced arena of public relations. Working with some of Canada’s largest corporations – Kate was responsible for creating and managing marketing programs and communication strategies. Her role pivoted around presenting a polished and positive company image through broadcast and print media. She accomplished this through a series of well-established media channel connections. It was here Kate attained her corporate skill set and learned the intrinsic importance of cultivating client relationships.

Her past employment includes:

Canada 3000 Corporate Communications - Kate worked regularly with local and national media in delivering a positive company brand image; she worked exclusively on new destination launches, travelled the network extensively representing the airline as a promotions representative, and contributed to Canada 3000’s Initial Public Offering (IPO).

Thornley Fallis Communications - Kate managed marketing and public relations for a number of agency clients. Her focus was to ensure positive media coverage through the production of media materials: news releases, and copywriting. As an account executive Kate worked in the agency marketing communication and government relations departments, her client list included: Nike, Molson, Unilever, Prime Restaurants, and The Royal Canadian Mint.

Ongoing Education - Committed to Continuing Excellence

As a proponent of continuing education, Kate is an avid and active participant of the Harvard Negotiations Institute; Kate undertook the start of her Executive Education through the Program on Negotiations at Harvard Law School, Cambridge Massachusetts, in 2017. She has since completed her Negotiations Masters Certificate from the Program on Negotiations, Harvard Law School in the spring of 2019.

As a professional practitioner of real estate Kate is an advocate for ongoing professional self-development.

Executive Education

As a proponent of continuing education, Kate is an avid and active participant of the Harvard Negotiations Institute; Kate undertook the start of her Executive Education through the Program on Negotiations at Harvard Law School, Cambridge Massachusetts, in 2017. She further completed her Negotiations Masters Certificate from the Program on Negotiations, Harvard Law School in the spring of 2019. Kate has since completed her certificate in mediation and conflict resolution from Harvard Law School, Cambridge Massachusetts in 2022.

Designations

A strong exponent for advancing her craft, Kate has committed to ever-advancing her industry knowledge in an effort to continually deliver her clients the best marketing programs, negotiation techniques, and sales practices. As a Broker of real estate Kate maintains a devoted effort to return to the classroom to learn and adopt the latest industry advances.

To date Kate has successfully attained the following Real Estate Industry Designations:

CLHMS – Certified Luxury Home Marketing Specialist
CIPS – Certified International Property Specialist
ABR – Authorized Buyer Representative

Authorship

Most recently Kate contributed as co-author of Luxury Home Selling Mastery, currently available in bookstores and Amazon.com. The book provides a behind-the-scenes look at the marketing and selling of luxury real estate and has been used as a powerful resource for those brokers looking to enter the luxury landscape.

Press & Media

Condo of the Week: $3.9 million for a downtown condo with picturesque skyline views

Toronto Life|March 2, 2020

A 2,000-square-foot condo near the University of Toronto. The two-bed, three-bath unit has chic interior finishes and unobstructed skyline views.

This Aurora Home Has Plenty of Luxuries

Saturday Star|June 23, 2017

This large and completely renovated Aurora estate sits on two landsacaped acres and features an indoor salt-water pool, whirlpool and custom turtle pond.

Resort -Style Living at Luxury Aurora Condo

Toronto Star|December 20, 2014

Located in a resort-style midrise luxury building in Aurora, this condo building is one of Aurora's premier condo-living addresses.

King City Estate a Horse Lover’s Paradise

Toronto Star|November 22, 2014

This three-bedroom house is in the heart of King Township, in an area dubbed by local residents as Millionaire's Row.

Hilltop Victorian a Gingerbread Eye-Catcher

Toronto Star|September 6, 2014

Nestled in an affluent Kin City hamlet known as Snowball, this milion-dollar-plus Victorian gingerbread family home is dubbed by locals as "Evergreen Estates."

East York Semi Goes for $125,000 Over Asking Price

The Globe and Mail|March 27, 2014

Built in 1927, this semi detached house was maintained by the same owner since 1955 and boaster much of it's original charm.

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Bespoke Marketing